casestudy
Is your signup flow helping – or hurting – your conversions?
Removing one step led to a 99.5% increase in conversions. Here is how we audited the BetterWorld signup flow to find and fix the friction.
Finge Holden
As the Conversion Rockstar at ConversionLab, I have over 12 years of experience in helping our amazing customers increase revenue and reduce customer acquisition cost by optimizing conversion rates 🚀
Conversion Optimization
How to know what to A/B test (and what to leave alone)
The hard part isn't running the test; it's deciding what to test in the first place. Here is how to stop guessing and start prioritizing your highest-value experiments.
casestudy
Case study: Shifting the focus from demos to signups increased conversion rate by 52%
We challenged the standard "Book a Demo" flow and tested a direct signup option instead. The result? A 52% uplift in conversions. Here is the full case study.
Conversion Optimization
How I save 10 to 15 hours per month using Pastel to streamline client approvals
Email ping-pong is killing your agency's efficiency. Here is the exact tool and workflow I use to get visual feedback on landing pages and cut approval time in half.
Conversion Optimization
Case study: Optimizing landing page design for higher engagement
We tested a "dense" layout vs. a "clean" layout for a leading point-of-sale provider. The result? A 32.8% lift in engagement. Here is why whitespace wins.
Conversion Optimization
Case study: Streamlining the path to signup for better conversion rates
Is your signup flow too complicated? We removed the initial email field for BetterWorld and saw a 99.5% increase in signups. Here is why simpler is almost always better.
Conversion Optimization
Case study: Improving usability to boost conversion rates
Complex forms scare away leads. We tested a simplified, cleaner form layout for HomeLoanGurus and achieved a 15% uplift. Here is the breakdown.
Conversion Optimization
10 proven strategies to improve conversion rates for SaaS companies
You don't always need a full redesign. Here are 10 proven, actionable strategies to improve your SaaS conversion rates without rewriting your entire code base.
Conversion Optimization
Boosting conversions rates with dedicated landing pages: A case study from BetterWorld’s recent A/B test
Stop sending ad traffic to your homepage. We tested a dedicated landing page for BetterWorld and saw a 116% increase in conversion rate. See the test results here.
landing pages
8 conversion rate optimization principles that helped Campaign Monitor increase conversion rates by 1187%
Achieving a 1180% increase in conversions is rare, but the principles behind it are replicable. Here are the 8 core CRO strategies that drove this massive win.
Conversion Optimization
See how dynamic text on a landing page increased conversions by 31.4%
If they search for "design," don't show them "build." See how matching your landing page copy to the user's exact search term drove a 31.4% lift for Campaign Monitor.
Conversion Optimization
How we used email automation to convert lost website visitors to $120,000 in revenue
Most visitors leave and never come back. Here is the exact "Retargeting to Email" funnel we built to capture lost traffic and generate $120,000 in additional revenue.