daily-insight
In SaaS, 5th-grade copy converts 6x better than expert copy
SaaS pages written at a 5th-grade reading level convert at 12.9% vs 2.1% for polished, professional prose. Legibility, not cleverness, is the lift.
Finge Holden
As the Conversion Rockstar at ConversionLab, I have over 12 years of experience in helping our amazing customers increase revenue and reduce customer acquisition cost by optimizing conversion rates 🚀
daily-insight
Most exit popups convert at 2.8%. The good ones hit 19.6%.
The gap between an average exit popup and a great one is 7x – and it comes down to the offer, not the popup.
daily-insight
The 317% homepage fix most teams skip
Rewriting your headline won't move conversion. Restructuring the whole above-the-fold narrative can lift it up to 317%.
daily-insight
The email lever everyone ignores: the page after the click
One Shopify brand tripled email conversions in 90 days without touching a subject line. Here's what they fixed instead.
daily-insight
Your pricing page is your least-tested page
Teams that A/B test their pricing pages convert 11-30% higher than those who set pricing once and never touch it.
daily-insight
The best place for a testimonial is next to the button
Testimonial placement beats volume: moving proof next to your primary CTA can lift clicks around 20%, and a few well-placed testimonials beat a long wall of them.
daily-insight
Your mobile checkout leaks 12 points more than desktop
Cart abandonment averages 70%, but mobile runs 77% vs 64.8% on desktop. The flow most of your buyers use gets the least optimization. Here's where to look.
I ran the AI experiment on my own company first
I built an AI operating layer into my own company before offering it to anyone – 56 live systems, run by one operator, in about three months. Here's what it does and why most companies don't have one yet.
Conversion Optimization
Turn A/B testing into a system that moves CAC and trial-to-paid
A/B testing only moves the business when it's tied to a metric that shows up in the P&L. The structured testing program behind Campaign Monitor's 64% CAC reduction.
Conversion Optimization
A click is worth nothing. Here's what is.
A click costs you money. A conversion makes you money. Why most paid acquisition produces lots of the first and not enough of the second – and what relevancy and timing have to do with it.
services
Churn is a conversion problem
Churn doesn't start at cancellation. It starts at trial conversion, onboarding activation, and the pricing page – three conversion problems that respond to the same systematic testing used on landing pages.
services
Where SaaS retention is actually won or lost (and how to fix it)
Most churn happens long before the cancellation screen. Here's how ConversionLab approaches the three moments that decide whether a trial user becomes a paying customer – or disappears.