Custom landing pages convert 3x better than templates – with one catch
Custom pages convert ~11.6% vs ~3.8% for templates, but the edge only pays off once your offer and traffic are proven.
Custom-built landing pages convert at roughly 11.6%, versus about 3.8% for off-the-shelf templates – close to a 3x difference.
The catch is that the gap only pays off under specific conditions: a proven offer and enough traffic to actually test and iterate. Many teams jump to a custom build before their fundamentals – the offer itself, traffic quality, and basic page elements like the form and CTA – are working, and the extra spend gets wasted.
Before you commission a custom page, check whether your offer and traffic volume justify it. If they don't yet, a well-optimized template gets you most of the way for a fraction of the cost and time.
Source: 25 Landing Page Conversion Rate Statistics for B2B SaaS Companies
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