daily-insight
Where you put your landing-page video decides if it helps
Video can lift conversions 34-86%, but autoplay hero videos often backfire. Placement near the CTA - not the video itself - is the lever.
Finge Holden
As the Conversion Rockstar at ConversionLab, I have over 12 years of experience in helping our amazing customers increase revenue and reduce customer acquisition cost by optimizing conversion rates 🚀
daily-insight
Three words on a button doubled their trial signups
Going swapped 'Sign up for free' for 'Trial for free' and premium trial starts rose 104%. The cheapest CRO test you can run is the words on your button.
daily-insight
Personalized CTAs convert 202% better than generic ones
Personalized CTAs beat generic ones by 202%, and source-level personalization adds 11-13% on its own. Relevance, not redesign, is the cheapest CRO win of 2026.
daily-insight
In SaaS, 5th-grade copy converts 6x better than expert copy
SaaS pages written at a 5th-grade reading level convert at 12.9% vs 2.1% for polished, professional prose. Legibility, not cleverness, is the lift.
daily-insight
Most exit popups convert at 2.8%. The good ones hit 19.6%.
The gap between an average exit popup and a great one is 7x – and it comes down to the offer, not the popup.
daily-insight
The 317% homepage fix most teams skip
Rewriting your headline won't move conversion. Restructuring the whole above-the-fold narrative can lift it up to 317%.
daily-insight
The email lever everyone ignores: the page after the click
One Shopify brand tripled email conversions in 90 days without touching a subject line. Here's what they fixed instead.
daily-insight
Your pricing page is your least-tested page
Teams that A/B test their pricing pages convert 11-30% higher than those who set pricing once and never touch it.
daily-insight
The best place for a testimonial is next to the button
Testimonial placement beats volume: moving proof next to your primary CTA can lift clicks around 20%, and a few well-placed testimonials beat a long wall of them.
daily-insight
Your mobile checkout leaks 12 points more than desktop
Cart abandonment averages 70%, but mobile runs 77% vs 64.8% on desktop. The flow most of your buyers use gets the least optimization. Here's where to look.
I ran the AI experiment on my own company first
I built an AI operating layer into my own company before offering it to anyone – 56 live systems, run by one operator, in about three months. Here's what it does and why most companies don't have one yet.
Conversion Optimization
Turn A/B testing into a system that moves CAC and trial-to-paid
A/B testing only moves the business when it's tied to a metric that shows up in the P&L. The structured testing program behind Campaign Monitor's 64% CAC reduction.