Learn from the best – see how waiters increase conversion rates

As I settled my check at a New York restaurant a while back, I was reminded that conversion secrets aren’t just for CRO experts.

Waiters know them too!

Their goal? More tips. And this particular waitress used a brilliant conversion tactic.

A receipt for higher conversions

I immediately noticed the scribbles on my check—it was crystal clear what she wanted me to do.

✔️ A heads-up that tips weren’t included.

✔️ Suggested amounts for an 18%, 20%, or 22% tip—removing any friction in decision-making.

By making the desired action obvious and effortless, she increased the likelihood of getting a tip. If I had missed the tipping info or simply been distracted, these small visual cues ensured her conversion goal was met.

Tell me what you want

A simple arrow, a framed box, a highlighted section—visual cues guide attention.

This is what the waitress did. And it’s what you should be doing with your landing pages, forms, and CTAs.

Ever noticed how, on a busy street, if someone looks up at the sky, others follow? That’s a directional cue in action. On your website, you can use:

👀 Images of people looking at the CTA
📍 Arrows pointing to key actions
🔲 Boxes framing the most important content

Attention before conversion

You only have seconds to grab a visitor’s attention. People don’t read web pages top-to-bottom—they scan for cues.

We’ve run multiple A/B tests, and the results are clear: Adding visual cues increases conversions.

Take this example 👇

What is your goal?

Where do you want your users to focus? The CTA button? A lead form? A key message? Choose the right visual cue—subtle or obvious—to guide attention and drive action.

Now, try it yourself and let me know your results. I’d love to hear how it works for you!

Or better yet… let me do the work for you! 🚀

👉 Get a free landing page audit with actionable insights on how to increase your conversions—just like the best waiters do.