How to fix the #1 landing page mistake that’s hurting your Google Ads

Finge Holden

24 Jun 2025 — 2 min read

Google’s latest updates now assess landing page experience differently, and the old “no navigation” rule? It might actually hurt your campaign performance.

If your landing pages aren’t aligned with Google’s evolving criteria, you could see rising costs or even campaign pauses.

Luckily, Unbounce’s drag-and-drop builder now includes compliant templates and Section Grids to help you launch faster and meet Google’s standards, without sacrificing conversion.

✅ Click here to explore the new templates and build for better ROI.

Get a 20% discount for the first 3 months (or 35% full year)
If you don't already have an Unbounce account, we can help you get started with a discount through our partnership with Unbounce.

Claim your discount here

What sales teams get wrong about AI—and how to fix it

AI can either save sales teams hours or waste them chasing gimmicks. Unbounce’s Chief Revenue Officer recently shared real-world insights on how top-performing teams use AI to research smarter, close faster, and cut through the noise.

It’s not about more tools, it’s about the right ones.

Unlocking better marketing results with Unbounce’s AI copy tools

AI is reshaping the way marketers work, and Unbounce’s Smart Copy tool is a game-changer for anyone looking to write high-converting content quickly.

Whether you’re building landing pages, writing ads, or crafting email campaigns, Smart Copy generates tailored, persuasive copy in seconds. Just enter a few prompts and get instant results that sound like you.

Unlike generic AI writers, Smart Copy is specifically designed for marketers and optimized to integrate seamlessly with Unbounce’s landing pages. That means faster time to launch—and better performance.

Click here to learn how AI-powered tools like Smart Copy can transform your workflow.

Ready to supercharge your content creation with AI?
Get a 20% discount for the first 3 months (or 35% full year) with Unbounce.

Claim your discount here

Is your signup flow helping – or hurting – your conversions?

Most marketers assume their signup flow is “simple enough.” But friction doesn’t always look like broken buttons or long forms—it can hide in a single extra click. In a recent A/B test we ran at ConversionLab, we helped a fundraising platform nearly double their signup rate by

How to know what to A/B test (and what to leave alone)

It’s tempting to test everything. Button colors. Font sizes. Entire pages. But not every A/B test is worth running—and not every idea will move the needle. If you're wondering what to test next, this post is for you. Not all tests are created equal The

Case study: Shifting the focus from demos to signups increased conversion rate by 52%

At ConversionLab, we help companies improve performance through strategic experimentation. One of our clients, Heatseeker, is a platform that enables companies to run live market experiments to validate value propositions quickly and with real-world data. In this case, we worked with Heatseeker to test a fundamental shift in conversion strategy:

How I save 10 to 15 hours per month using Pastel to streamline client approvals

If you’ve ever been stuck in a back-and-forth email thread trying to clarify design feedback, you know how painful and time-consuming it can be. At ConversionLab, a small agency focused on conversion rate optimization, I spent hours each month chasing down comments, managing multiple versions of landing pages, and

Read more

Is your signup flow helping – or hurting – your conversions?

How to know what to A/B test (and what to leave alone)

Case study: Shifting the focus from demos to signups increased conversion rate by 52%

How I save 10 to 15 hours per month using Pastel to streamline client approvals