5 things your landing page is doing that hurt conversions (and how to fix them)

We’ve reviewed hundreds of landing pages built by SaaS marketers, and over time, a few patterns keep popping up – mistakes that frustrate users and kill conversions.

So instead of another “best practices” checklist, here are 5 things your visitors probably hate about your landing page (and what to do instead).

1. "I can’t tell what you’re offering."

Too many pages open with vague headlines or product jargon. If your value prop isn’t clear in 5 seconds, you’ve lost them.

✅ Fix it: Make your hero section explain the problem you solve and why your product is the answer. Don’t lead with product features – lead with outcomes.

2. "I clicked the ad… and landed in a different world."

Message mismatch between ads and landing pages kills conversions. If you promise one thing in your LinkedIn ad but deliver something else post-click, trust drops instantly.

✅ Fix it: Match headline language, visuals, and offer structure to your outbound or paid ad. One campaign = one page.

3. "There’s so much going on, I don’t know where to look."

Busy layouts, competing CTAs, or long-winded blocks of text make it hard to convert. People don’t read – they scan.

✅ Fix it: Use clear visual hierarchy, concise copy, and a single focused CTA. Guide their attention, don’t scatter it.

4. "I feel like I’m being sold to – not helped."

SaaS buyers are savvy. Pages that feel pushy, overhyped, or filled with empty buzzwords get ignored.

✅ Fix it: Use social proof, real results, and authentic tone. Focus on helping the user make a confident decision—not closing them.

5. "This looks like it was made for everyone – but not for me."

Generic, one-size-fits-all messaging doesn’t resonate. If your page could work for 5 different products, it won’t convert for any of them.

✅ Fix it: Speak directly to your ICP. Use the language they use. Show that you understand their world.

Want help fixing yours?

If you’re running outbound or paid traffic and not seeing the conversion you expect, your landing page might be to blame.

👉 Request a free landing page audit

We’ll take a look and share specific, actionable ways to improve it – fast.