Privacy Policy

Last updated: November 2025

At ConversionLab, your privacy matters. This policy explains what personal data we collect, why we collect it, and how we handle it responsibly in line with the EU General Data Protection Regulation (GDPR).

1. Who we are


ConversionLab AS
Org. no. 914 367 259
Trondheim, Norway
Email: hello@conversionlab.no

2. What data we collect

We collect and process data when you:

  • Fill out a form to download a guide, request an audit, or subscribe to updates.→ Data: name, email address, company name (if provided).
  • Book a meeting or contact us directly.→ Data: contact information and any details you choose to share.
  • Visit our website.→ Data: cookies, device information, IP address, browser type, and page interactions.

3. How we use your data

We use your information to:

  • Send the content or resources you request.
  • Communicate about relevant services if you’ve opted in.
  • Improve our website and marketing performance.
  • Comply with legal obligations.

We will never sell or rent your data to third parties.

4. Cookies and tracking

We use cookies to understand how visitors use our website and to improve performance.

Tools used:

  • Google Analytics 4 (GA4) – anonymized analytics on site usage.
  • HubSpot – for managing forms, CRM data, and email subscriptions.
  • Unbounce – for hosting and tracking landing pages.
  • Openli – for managing cookie consent in compliance with GDPR.

You can manage or withdraw your consent anytime using the cookie banner.

We process your personal data based on:

  • Consent – when you subscribe to updates or agree to cookies.
  • Legitimate interest – when we analyze anonymized site traffic.
  • Contractual necessity – when we deliver requested content or services.

6. How long we keep your data

We keep personal data only as long as needed for the purpose it was collected or as required by law.

If you unsubscribe or request deletion, your data will be removed or anonymized.

7. Your rights

Under GDPR, you have the right to:

  • Access the data we hold about you.
  • Correct or delete your data.
  • Withdraw consent at any time.
  • Request data portability.
  • Complain to your local Data Protection Authority if needed.

To exercise your rights, contact hello@conversionlab.no.

8. Data processors

We work with trusted third-party providers that process data on our behalf:

  • Unbounce Marketing Solutions Inc. (Canada)
  • HubSpot Inc. (EU data center)
  • Google Ireland Ltd.
  • Openli ApS (Denmark)

All providers comply with GDPR and relevant EU data transfer frameworks.

9. Updates to this policy

We may update this Privacy Policy from time to time. The latest version is always available at conversionlab.no/privacy-policy.