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# Why $39 outsold $34
- URL: https://blog.conversionlab.no/insight/why-39-outsold-34/
- Published: 2026-10-01T06:40:11.000Z
- Updated: 2026-10-01T06:40:11.000Z
- Description: In eight pricing studies, prices ending in 9 lifted sales 24% on average. One $39 item outsold both its $34 and $44 versions.
- Author: Finge Holden
- Tags: daily-insight

Across eight pricing studies, prices ending in 9 lifted sales by an average of 24% compared with nearby round numbers.

The strangest result: a clothing item priced at $39 outsold the same item at $34 *and* at $44\. Buyers read $39 as "thirty-something" and file it away as a deal, even though it's a dollar short of $40.

Why it matters: the last digit of your price is a decision, not a rounding choice. It's one of the cheapest pricing-page tests you can run. Judge it on revenue per visitor, not conversion rate, and remember that most of these studies are old, so let your own traffic decide.

Source: [Pricing Page Psychology 2026: A SaaS Decision Framework](https://www.digitalapplied.com/blog/subscription-pricing-page-psychology-decision-framework-2026?ref=blog.conversionlab.no)

Running paid traffic to a page that isn't converting? [Get a free teardown](https://www.conversionlab.no/free-teardown/?utm%5Fsource=daily-insight&utm%5Fmedium=email).