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# Where you put your landing-page video decides if it helps
- URL: https://blog.conversionlab.no/insight/where-you-put-your-landing-page-video-decides-if-it-helps/
- Published: 2026-06-26T08:55:33.000Z
- Updated: 2026-06-26T08:55:33.000Z
- Description: Video can lift conversions 34-86%, but autoplay hero videos often backfire. Placement near the CTA - not the video itself - is the lever.
- Author: Finge Holden
- Tags: daily-insight

Video can lift landing-page conversions by 34–86% – and 38.6% of marketers now call it the single most effective element on the page. But the same 2026 teardown data shows a catch: default autoplay “hero” videos at the top of the page frequently *hurt* conversion rather than help.

The difference is placement and intent. A short explainer sitting next to your call-to-action – one that answers the exact question a buyer has at that moment – tends to win. A looping hero video that plays before anyone has decided to care tends to add friction and slow the page down.

Why it matters: if you have video on a key page, audit *where* it sits and *what* it answers before adding more. The asset isn’t the lever – its position in the decision is.

Source: [The impact of video content on landing page conversion rates](https://firework.com/blog/impact-video-content-landing-page-conversion-rates?ref=blog.conversionlab.no)

Running paid traffic to a page that isn’t converting? [Get a free teardown](https://www.conversionlab.no/free-teardown/?utm%5Fsource=daily-insight&utm%5Fmedium=email).