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# The best place for a testimonial is next to the button
- URL: https://blog.conversionlab.no/insight/the-best-place-for-a-testimonial-is-next-to-the-button/
- Published: 2026-06-18T07:39:32.000Z
- Updated: 2026-06-18T07:39:32.000Z
- Description: Testimonial placement beats volume: moving proof next to your primary CTA can lift clicks around 20%, and a few well-placed testimonials beat a long wall of them.
- Author: Finge Holden
- Tags: daily-insight

**As an added bonus for opting in,** I'm giving you 2 bite-sized insights today 😉

Where you place social proof matters more than how much of it you have. In one 2026 analysis, moving testimonials to sit directly next to the primary call-to-action lifted clicks by roughly 20% compared with parking them in a separate section further down the page.

The same research found that three to five well-placed testimonials outperform a long wall of them. Most pages treat social proof as a block to scroll past, when it works best as a decision aid at the exact moment someone is deciding whether to act.

If your key page keeps its proof in a dedicated section away from the button, relocating a few of your strongest testimonials next to the CTA is a near-zero-cost test worth running this week.

Source: [Genesys Growth – social proof conversion stats](https://genesysgrowth.com/blog/social-proof-conversion-stats-for-marketing-leaders?ref=blog.conversionlab.no)

Running paid traffic to a page that isn't converting? [Get a free teardown](https://www.conversionlab.no/free-teardown/?utm%5Fsource=daily-insight&utm%5Fmedium=email).