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# Most exit popups convert at 2.8%. The good ones hit 19.6%.
- URL: https://blog.conversionlab.no/insight/most-exit-popups-convert-at-2-8-the-good-ones-hit-19-6/
- Published: 2026-06-22T07:01:55.000Z
- Updated: 2026-06-22T07:01:55.000Z
- Description: The gap between an average exit popup and a great one is 7x – and it comes down to the offer, not the popup.
- Author: Finge Holden
- Tags: daily-insight

The average exit-intent popup converts at about 2.8%. The top 10% convert at 19.6%. Same trigger, same moment a visitor moves to leave – a 7x spread.

Wisepops looked at over a billion popup displays to find that gap, and the deciding factor isn't whether you run a popup. It's the offer behind it. Generic "here's 10% off" popups convert at 2–4%. Offers matched to what the visitor actually wants – a free-shipping threshold, the right lead magnet, or a personalized incentive – convert at 6–12%.

**Why it matters:** a single well-matched exit offer on your highest-traffic page can recover 10–20% of the sessions you're currently losing for free. It's a low-effort test with outsized upside, whether you sell products or capture leads.

Source: [Wisepops – Cart abandonment popup playbook 2026](https://wisepops.com/blog/cart-abandonment-popup?ref=blog.conversionlab.no)

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