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# Custom landing pages convert 3x better than templates – with one catch
- URL: https://blog.conversionlab.no/insight/custom-landing-pages-convert-3x-better-than-templates-with-one-catch/
- Published: 2026-06-29T06:08:43.000Z
- Updated: 2026-06-29T06:08:43.000Z
- Description: Custom pages convert ~11.6% vs ~3.8% for templates, but the edge only pays off once your offer and traffic are proven.
- Author: Finge Holden
- Tags: daily-insight

Custom-built landing pages convert at roughly 11.6%, versus about 3.8% for off-the-shelf templates – close to a 3x difference.

The catch is that the gap only pays off under specific conditions: a proven offer and enough traffic to actually test and iterate. Many teams jump to a custom build before their fundamentals – the offer itself, traffic quality, and basic page elements like the form and CTA – are working, and the extra spend gets wasted.

Before you commission a custom page, check whether your offer and traffic volume justify it. If they don't yet, a well-optimized template gets you most of the way for a fraction of the cost and time.

Source: [25 Landing Page Conversion Rate Statistics for B2B SaaS Companies](https://www.tryflint.com/blog/landing-page-conversion-rate-statistics?ref=blog.conversionlab.no)

Running paid traffic to a page that isn't converting? [Get a free teardown](https://www.conversionlab.no/free-teardown/?utm%5Fsource=daily-insight&utm%5Fmedium=email).